Formula 1 Racing Partners with Palm Angels — Retail Bum

The Haas Formula One team is collaborating with Italian streetwear brand Palm Angels.

The partnership, which is expected to launch in early 2023, makes Palm Angels the official “EntArtainment Curator.”

“I’m excited to welcome Palm Angels to the Haas F1 Team and I know it’s a partnership that will bring a totally different dynamic into the Formula 1 paddock,” said Guenther Steiner, Haas’ team principal.

“As a brand, Palm Angels has enjoyed tremendous growth in a short space of time and it’s not been afraid to do things its own way — not unlike Haas F1 Team,” he added. “We share that synergy and that disruptive nature coming into established industries.”

The deal is expected to give Palm Angels visibility across the team’s car, race suits, garage, and Formula 1-owned digital channels.

“The partnership with Haas F1 Team will allow us to delve into both the material and the immaterial, creating a synergy based on optimism and dynamism,” said Palm Angels’ founder and creative director, Francesco Ragazzi.

“These qualities define both Palm Angels as a brand and Haas F1 as team. I completely adhere to the belief that speed is an expression of everything positive. We’ll move across different media, and I am sure we will all have great time together.”

The partnership between the two brands is the latest in a series of collaborations that Formula 1 has struck with fashion labels this year. The company has also teamed up with Parisian leather brand, Berluti and lifestyle clothing brand Kappa to rebrand its BWT Alpine F1 Team.

Originally published at https://retailbum.com on November 21, 2022.