Forever 21 Finds Home In JCPenney

American department store chain, JCPenney, has added Forever 21 to its portfolio of national fashion brands available online as well as in more than 100 retail locations.

“Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, executive vice president, chief merchandising officer at JCPenney.

The move to add the fast-fashion brand to its portfolio further solidifies JCPenney’s aim to become the go-to shopping destination for teens and young adults.

“The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”

JCPenney’s West Coast-style pieces will feature lush velvet and chic floral accents across tops, bottoms and dresses.

“Forever 21’s relationship with the Generation Z customer is a perfect alignment for JCPenney, who is also committed to bringing innovation, excitement and fashion to a young consumer that understands the quickly evolving trends in fashion,” said Jarrod Weber, group president lifestyle, chief brand officer — lifestyle at Authentic Brands Group, owner of Forever 21. “We are particularly pleased to bring both companies together for the launch of this creative brand and marketing opportunity.”

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Originally published at https://retailbum.com on December 14, 2021.