Retail veteran, Winnie Park, has been appointed as the new chief executive officer of fast-fashion retailer, Forever 21.
“As CEO, Winnie will add fresh perspective and approaches in connecting with the Forever 21 customer, which will help drive Forever 21 from its current $2B sales level to new heights of success as a leading brand in SPARC’s Fashion and Lifestyle brand portfolio,” said Marc Miller, CEO of SPARC.
Park joins Forever 21 from Paper Source, where she served as CEO for the past six years. During her tenure at Paper Source, Park transformed the brand from a brick-and-mortar retailer to a lifestyle brand with a robust digital platform, spanning social, digital content, online subscriptions and affiliate partnerships.
Prior to Paper Source, Park held various executive roles across eCommerce, global marketing and fashion merchandising, including a nine-year stint at the Hong Kong-based international luxury retail leader, DFS, a division of LVMH.
In her new role, which is effective immediately, Park will report to Marc Miller, CEO of SPARC.
SPARC is a joint venture between Simon Property Group and Authentic Brands Group. It offers operational and strategic expertise, including retail and eCommerce management, sourcing, design, and technology for leading global brands including Eddie Bauer, Brooks Brothers, Nautica, Lucky Brand and Aéropostale.