Forever 21 And FUBU Team Up For 90s Inspired Collection

Fast fashion retailer, Forever 21, has announced an exclusive collection, with streetwear brand, FUBU.

The co-branded collection takes inspiration from music, popular culture and fashion from the 90s and early 2000s but with a modern twist. It includes branded velour sweatsuits, denim sets, bucket hats and oversized jerseys.

Both Forever 21 and FUBU have played an integral role in crafting cultural and consumer trends over the past three decades, which according to the two companies, makes them uniquely suited to work with each other.

“Like us, Forever 21 is well known for its unique collaborations,” stated Daymond John, one of the founders of FUBU.

“FUBU is a great brand for Forever 21 because of its classic nostalgia that appeals to a broad range of customers. The Forever 21 x FUBU designs capture the historic DNA of the brand and make it current for today’s consumer.”

The new launch follows Forever 21’s recent appointment of retail veteran, Winnie Park, as the new chief executive officer for the fast-fashion retailer. Since her appointment, Park has doubled down on Forever 21’s collaborations to attract a more diversified audience.

“Forever 21 has strengthened its commitment to partnering with iconic brands like FUBU to bring our customers unique products and experiences. FUBU’s focus on its heritage and on giving back to the community speaks to our customers on many levels,” said Park.

The collection is available in-stores and online at forever21.com.

Originally published at https://retailbum.com on March 17, 2022.