Foot Locker Launches Women’s Apparel Brand

Foot Locker has launched its first proprietary womenswear brand called Cozi.

The brand has been developed to cater to women who prefer a trendy yet premium wardrobe at an affordable value. The debut of the womenswear brand follows Foot Locker’s successful launch of various other brands, including LCKR and capsule collections by collaborators Melody Ehsani and Don C.

“At Foot Locker, Inc., we are always thinking about the consumer. We understand that laid-back apparel isn’t just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable and stylish,” said Kirta Carroll, Vice President, GMM Global Women’s at Foot Locker, Inc.

“The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality.”

To promote the line, Foot Locker is looking to cast a diverse group of women. So far, the lineup includes singer and songwriter Sy’rai Smith, skateboarder and community organizer Briana King, content creator Ilianna Ayala Garcia, photographer Christina Paik, hooper and video producer Hannah O’Flynn, DJ and creative Amrit and musicians Angel & Dren Coleman.

The collection comes just in time for the holidays and is available exclusively at Foot Locker and Champs Sports in the U.S. and abroad.

Originally published at https://retailbum.com on December 15, 2021.

--

--

--

Retail News and Analysis

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Do you want to make more money per month by converting 1000+ leads per day?

TOP SIX(6) PROFESSIONALS FREELANCER YOU CAN FIND ON FIVERR

Top 10 Absolutely Free Content Marketing Tools You Don’t Want To Miss

The Paradox of Choice: How reducing choice can increase conversions from your e-commerce website

How Voice Search is Going to Change Your 2018 SEO Strategies.

Please Don’t Go! : 9 Ways to Power up Exit Intent Pop Ups for More Leads

The Marketing Process: One Size Is Never A Good Fit For All

SEO — The Complete Guide

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Retail Bum

Retail Bum

Retail News and Analysis

More from Medium

ENGL2A Week 7

Schools are not a Covid warning

Top 10 Quest 2 Games

1st-time mastermind creator pro tips so you don’t make the mistakes I did