Fast Fashion Retailer Boohoo Teams Up With Myntra to Enter Indian Market — Retail Bum

Fast fashion retailer Boohoo has teamed up with Myntra to foray into the Indian market.

The partnership will enable Indian shoppers to buy dresses, tops, bottoms, and footwear from Boohoo, Dorothy Perkins (DP), and Nasty Gal online.

The three brands will be accessible under a dedicated online brand store (OBS) on Myntra, where shoppers can easily browse and discover new items across the brand catalogs.

“We are thrilled to be partnering with Myntra as our strategic partner in India. The Indian market represents a fantastic opportunity for the Boohoo Group and Myntra’s digital-first approach makes this a great strategic partnership,” said John Lyttle, CEO of Boohoo Group.

To promote its labels, Boohoo plans to engage Indian through a number of initiatives, one being influencer marketing.

“We are ecstatic to bring the Boohoo Group to India and be their partner of choice as they foray into this geography,” said Sharon Pais, chief business officer, Myntra. “At the back of our unmatched reach and cutting-edge tech interventions, Myntra continues to be at the forefront of enabling access to sought-after global brands for consumers and drive the vision of leading brands to effectively reach fashion-forward Indian consumers. Boohoo, DP and Nasty Gal are poised to be well received by discerning fashion-conscious consumers in the region and we are excited to aid them in this journey.”

Customers can expect to see more than 1500 on-trend and fresh styles through the Boohoo x Myntra team-up.

Photo credit: Boohoo

Originally published at https://retailbum.com on December 1, 2022.