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Family Dollar Unveils Revamped Mobile App for Enhanced Shopping Experience — Retail Bum
In the midst of overhauling its physical stores, Family Dollar has revealed plans to launch a refreshed mobile app in October.
“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” said Bobby Aflatooni, chief information officer at Dollar Tree, Inc. “We are investing across the enterprise to make shopping with us even easier and more enjoyable. The redesigned Family Dollar app reflects the customer-centric approach we’ve applied to our digital roadmap to improve the shopping experience for our loyal shoppers and new customers alike.”
The upcoming app will showcase a fresh user interface and enhanced navigation capabilities. Shoppers will have the ability to organize their coupons within the newly designed digital wallet, peruse weekly advertisements, and swiftly locate products through intelligent search features.
Apart from the enhancements made to the Family Dollar app, Dollar Tree Inc. has also focused on expanding its store presence and enhancing its in-store product selection.
In its second-quarter earnings report, the company disclosed the opening of 118 new outlets and the successful completion of 276 Family Dollar renovation…