Ethical Use of AI Can Deliver Conversions Without Sacrificing Data Privacy, Says BigCommerce — Retail Bum

The recent popularity of AI-powered tools has stirred both excitement and fear among eCommerce merchants.

On the one hand, AI-powered tools can seamlessly handle time-consuming tasks and drive online conversions while unlocking invaluable data insights. On the other hand, merchants fear potential misuse of the technology, which can result in biases, discrimination, and violation of privacy.

With new AI-powered tools for merchants being rolled out nearly every week, companies must identify the tools that benefit their business and keep their customer’s data and privacy secure. That is a need that SaaS eCommerce solutions provider BigCommerce has prioritized in developing its latest set of AI-powered merchant tools in collaboration with GoogleCloud.

The new suite of solutions promises to equip merchants with a range of powerful tools, enabling them to enhance their operational efficiencies, optimize product discovery, and ultimately provide customers with an elevated shopping experience. It does so by unlocking key insights drawn from customer behavior, interactions, and inventory processes. The offering also enables merchants to utilize and apply data insights across various popular platforms, including Amazon, eBay…