Enterprise Customers Can Now Access Snap’s AR Tools — Retail Bum

Snapchat is bringing its augmented reality (AR) capabilities to large enterprise firms with the promise of helping them acquire more customers.

The social media platform’s AR capabilities are today widely accessible through Lenses and Filters, with more than 250 million users leveraging them on a daily basis.

Since January 2021, Snap users have experimented with shopping-related AR lenses more than 5 billion times, leveraging the technology to try out clothing and accessories sold on Amazon, Flipkart and other shopping platforms.

Snap is now bringing these capabilities to enterprise customers as part of its AR Enterprise Services (ARES).

The company’s SaaS product offers four key functionalities. The first is an AR try-on, which allows users to virtually test out various clothing, footwear, and accessory styles (they may also upload an image of themselves to see how the items might appear on them). The second is a 3D viewer that displays the product from all angles. The third is a fit and sizing recommendation technology, which is based on the user’s body shape. And the fourth is the enterprise manager, which enables the hosting and managing of all digital assets, the creation of AR experiences using Snap’s SDK, and access to performance analytics…