EBay UK Names Former ASOS Brand Director as New General Manager — Retail Bum

Retail Bum
2 min readMar 23

EBay has promoted Eve Williams to the position of vice president and general manager of its U.K. business, the company announced.

Williams, who was hired as the company’s marketing chief in December 2020, is credited with carrying out several turnkey initiatives, such as launching the brand platform “The eBay Way” and the pre-load fashion partnership with Love Island.

Before eBay, Williams worked as the global brand director for U.K. fashion giant ASOS for seven years, overseeing marketing, content strategy, and consumer communication efforts.

“I feel incredibly privileged to step up to this role at an exciting moment in eBay’s 28-year history,” Williams said. “In the U.K., millions of people use our platform to buy and sell every day, while hundreds of thousands of small businesses across the country use eBay to reach millions of customers across all our key categories, whether that’s car parts, accessories, homewares, preloved fashion or refurbished tech.”

Williams succeeds Murray Lambell, who has been serving as the general manager for eBay U.K. since 2020. Lambell has now been promoted to the role of global general manager of the company’s home, garden, and refurbished categories based out of the company’s European headquarters in Bern, Switzerland.

Originally published at https://retailbum.com on March 23, 2023.

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