eBay Strengthens Pre-Loved Fashion Category with Certilogo Acquisition and Digital ID Technology — Retail Bum

Ebay has signed an agreement to acquire Certilogo, an AI-powered apparel and fashion goods digital IDs and authentication provider.

Through the acquisition of Certilogo, eBay is looking to strengthen its position as a trusted marketplace for purchasing pre-owned apparel and fashion items and emphasize its commitment to the growing pre-loved fashion sector. The acquisition not only bolsters customer confidence but also reinforces eBay’s dedication to enabling consumers to make sustainable and environmentally conscious purchasing decisions with increased assurance.

The announcement follows the marketplace’s team-up with “Love Island” to amplify its shared mission of fostering conversations and promoting a preowned-first mindset among shoppers.

“For many years, consumers have turned to eBay as a trusted destination for buying and selling pre-loved apparel and fashion goods, not only because of the unmatched selection but because of our commitment to utilizing the latest technology to empower our sellers and buyers,” said eBay Vice President Charis Marquez.

“Certilogo’s technology and talented team allows eBay to build on this commitment, establishing eBay as a leader in pre-loved fashion…