e.l.f. Cosmetics and Dunkin’ Team Up For Eye-Popping Collaboration

Retail Bum
2 min readApr 1, 2022

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e.l.f. Cosmetics has teamed up with coffee and donut company Dunkin’ for its “one e.l.f.ing sweet collection” makeup collection.

The collection features coffee-inspired shades, shapes, textures, and scents, with products ranging anywhere from $6 to $75.

To celebrate the launch, TikTok superstar and makeup artist, Mikayla Nogueira, who has been appointed as the official e.l.f. x Dunkin’ ambassador, will be hosting a TikTok Live Shopping Event on her channel on April 5, 2022, at 5 pm ET.

“When I learned about the e.l.f x Dunkin’s collab, I about lost it,” said Mikayla.

“These are legit two of my favorite brands of all time and I couldn’t be more amped to have the chance to tell the world about this makeup collab!”

In addition, e.l.f. Cosmetics and Dunkin’ will be bringing a pop-up experience to encourage New York City shoppers to wake up and makeup on April 5, 2022. The pop-up experience can be found in the West Village at 414 West 14th Street and guests can shop the collection anytime from 11 am to 3 pm ET or until supplies last.

e.l.f. Cosmetics was founded in 2014 with the mission of making high-quality beauty products accessible to everyone. All products are 100% vegan and cruelty-free.

The e.l.f. x Dunkin’ collection is available exclusively on e.l.f. Cosmetics website as well as in-store at Ulta Beauty and online at ulta.com.

Originally published at https://retailbum.com on April 1, 2022.

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