Drew Barrymore Invests In Plastic-Free Future With Grove Collaborative

Sustainable consumer products company Grove Collaborative has revealed that actress Drew Barrymore has become an investor and brand ambassador to help shed light on the severity of the plastic crisis and the urgent need to create a more sustainable future.

“I’ve spent years looking for easy, real solutions for a more earth-friendly lifestyle at home for my family and the world around me,” said Barrymore.

“I have been a fan of Grove products since I discovered their starter kit and am inspired by their goal of being 100% plastic-free by 2025. I’m thrilled to join the Grove team so that we can make it easier for everyone to make the important switch to more sustainable products and fight the plastic crisis our world is facing.”

“Wish-cycling” is the brand’s first multi-channel campaign featuring Barrymore. In the ad, Barrymore is seen debunking the myth that recycling is the solution to the plastic crisis.

In addition to appearing in the campaign, Barrymore will work closely with Grove’s product development team on the company’s flagship home care brand, Grove Co. She will also support Grove’s advocacy work by encouraging the industry to end its reliance on plastic packaging.

Grove Collaborative originally launched in 2016 as a Certified B Corp with the mission of creating a sustainable future. Today, the company creates and curates over 150 high-performing, eco-friendly brands of household cleaning, personal care, laundry, clean beauty, baby and pet care products.

Originally published at https://retailbum.com on April 12, 2022.