Dior Unveils Month-Long Pop-Up Experience at Harrods — Retail Bum

Luxury brand Dior is leaving its mark at Harrods for the final month of summer with the launch of innovative pop-up concepts within the department store.

From August 4, 2023, to August 27, 2023, these in-store experiences are hosting Dior’s autumn/winter 2023/24 ready-to-wear collection across three distinct areas, each dedicated to showcasing a unique category.

The first area takes on the appearance of a library, embellished with the Plan de Paris motif, inspired by a scarf designed by the brand’s founder in the 1950s. This design pays homage to Dior’s deep ties with the core of France through an artfully chosen array of clothing that offers a fresh perspective on the Dior Chez Moi collection.

Continuing onwards, the subsequent space evolves into a boutique spotlighting ideal gift choices. The area is embellished with the Florilegio print, adorning even the furniture, while floral touches elegantly embellish the highlighted items. The assortment encompasses silk twill skirts, the D-Bobby bob, and Mitzah scarves, all meticulously chosen for their inherent charm as thoughtful presents.

The last spot highlights the brand’s leather goods, emphasizing the craftsmanship of its ateliers. The focal point of this area is a range of Lady Dior and Lady D-Joy bags, showcasing different variations and highlighting their significance.

Originally published at https://retailbum.com on August 8, 2023.