Designer Phoebe Philo Launches Official Website for Her Eponymous Brand — Retail Bum

Retail Bum
2 min readJul 31, 2023

In 2021, Phoebe Philo initially announced her upcoming eponymous brand. Now, she has officially confirmed that her debut collection will be unveiled in September 2023.

The inaugural collection will comprise 150 styles and will be made accessible for purchase through a dedicated online store for customers in the U.K., the U.S., and Europe.

According to WWD, renowned model Daria Werbowy will be the face of the brand.

Philo first revealed plans to launch her eponymous label two years ago on a new Instagram account, which rapidly gained hundreds of thousands of followers. At the time, she said her independent fashion house would focus on offering “clothing and accessories rooted in exceptional quality and design.”

She then made a post, which has since been removed, that the label is now open for registration as of July 2023.

Despite being an independent brand, Philo’s new venture has been backed by luxury conglomerate LVMH, which has acquired a minority stake in the brand.

“I have had a very constructive and creative working relationship with LVMH for many years,” said Philo regarding the partnership. “So it is a natural progression for us to reconnect on this new project. I have greatly appreciated discussing new ideas with Bernard Arnault and Delphine Arnault, and I am delighted to be embarking on this adventure with their support.”

The designer, who has previously worked for labels such as Chloé and Celine, conveyed her delight in resuming work on fashion collections, relishing the opportunity to do so independently.

“Being in my studio and creating once again has been exhilarating and immensely fulfilling. I am eagerly looking forward to reconnecting with my audience and people worldwide,” she said. “The ability to be independent, to lead and explore on my own terms, holds immense significance for me.”

Throughout her 10-year tenure at Celine, the designer succeeded in cultivating an immensely loyal following by crafting ready-to-wear and accessories that captured a chic, modern, and minimalist aesthetic. It is no surprise that she is today seen as one of the most renowned designers of this generation.

Photo credit: Phoebe Philo

Originally published at on July 31, 2023.