David Yurman Unveils Sofia Richie Grainge As the Face of Sculpted Cable — Retail Bum

Luxury jewelry brand David Yurman has launched its new Sculpted Cable bracelet with a campaign featuring Sofia Richie Grainge, a social media influencer, and the brand’s global ambassador.

“Sofia is a style icon with endless charm, and we’re delighted to collaborate with her,” said President Evan Yurman in a statement. “She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”

Yurman added that Grainge highlights the spirit and sophistication of the brand’s jewelry, which it has sought to capture through the campaign.

“David Yurman embodies everything that I’m trying to express with my aesthetic — with how I dress and how I want to feel, which for me is very timeless and elegant,” said Richie Grainge. “This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack.”

In Sculpted Cable, the original helix design was reimagined as a relief, with each ridge carved and polished. Sculpted Cable’s designs referenced the original Cable, combining craftsmanship with sensibility. The expansion of David Yurman’s Sculpted Cable assortment introduces a new bangle made with 18K yellow, rose…