Crocs Extends Collaboration With Salehe Bembury — Retail Bum

Crocs has appointed Salehe Bembury as the creative director for the Crocs x Pollex Pod collection.

“For many years, collaborations and product partnerships have been at the core of our brand strategy, and we are very proud of what we have been able to create in partnership with Salehe. His unique approach to design has brought a fresh perspective to our molded form and enabled us to connect with new consumers. Looking ahead, we are excited to continue this partnership and extend into dynamic new silhouettes,” said Crocs Brand President Michelle Poole.

As part of the two-year collaborative effort, Bembury will work with Crocs’ design team to elevate his renowned Pollex design and bring new styles and shapes to the collection over the next few years.

In recent years, Bembury’s cutting-edge designs have earned him significant acclaim in the fashion industry, owing to his consumer-centric approach that has sought to push the limits of traditional designs.

That said, Bembury and Crocs seem to share common values that prioritize innovation and functionality to produce contemporary designs that resonate with a new audience.

Their partnership reportedly started in a similar way to many of Crocs’ successful collaborations, with an organic…