Creator Marketing Partner Platform ShopStyle Collective Relaunches as Collective Voice — Retail Bum

ShopStyle Collective has relaunched its creator marketing platform with a new brand identity and will now be known as Collective Voice.

“The needs of our brand and creator partners have evolved, and Collective Voice is in the unique position of being able to provide technology, services and transparency to meet those needs,” said Lindsay Jerutis, general manager at Collective Voice.

The rebranding is part of the company’s efforts to evolve its business while still remaining focused on its mission to connect marketers and creators to create and monetize meaningful content in a fast-changing world.

“Collective Voice combines the power of storytelling, community and scale all under one roof,” continued Jerutis. “Our name reflects the company we have become — one that assures that we are fulfilling our goal to ensure partners’ voices are heard. Rebranding to Collective Voice is a monumental milestone for us — and this is only the beginning.”

As part of its brand evolution, Collective Voice has launched a host of new solutions, resources, and community initiatives to provide brand partners with more ways to monetize it, which include:

• TapTo.Shop — A free new link-in bio tool that…