Creator Guided Shopping Platform LTK Launches Social Media Advertising Tool for Brands — Retail Bum

LTK, a platform for global creator marketing, has launched a new social media advertising solution for brands geared toward better targeting Gen Z and millennial shoppers, who largely prefer influencer content over brand and user-generated content when making purchasing decisions.

The new advertising solution, LTK Boost, allows brands to amplify their content creator collaboration content directly from the creator’s social media handle, leading to increased engagement and conversion rates. It also enables brands to run social media ads directly from creator profiles, resulting in more authentic messaging, reduced content production costs, and higher engagement and conversion rates than traditional social media advertising.

During an initial offering, LTK collaborated with several brands across various categories to implement LTK Boost ads from creator profiles, resulting in a boost in traffic to the brands’ websites and significant sales growth, with some brands experiencing a four-fold increase in sales. All of the brand outcomes surpassed the social media advertising industry’s click-through averages by 80%.

Additionally, participating creators experienced significant advantages such as expanded audience reach, substantial…