Coca-Cola Bottles a New AI-Created Mystery Flavor — Retail Bum

Coca-Cola has been conducting experiments for approximately 18 months, creating limited-edition beverages with flavors often tied to futuristic themes that conceal their taste profiles.

The most recent addition, Coca-Cola Y3000, follows this trend with a twist. The flavor profile of the drink, along with its packaging, has been developed using artificial intelligence (AI) technology.

The launch of the new AI-generated flavor comes as part of Coca-Cola’s effort to maintain customer excitement, especially among younger generations, many of whom have been avoiding sugary drinks in recent years for health reasons — posing challenges for soda companies in promoting their traditional brands.

To address this, Coca-Cola has used its Creations platform to connect with a younger audience by creating exclusive flavors like Y3000. Like all Creations beverages, the Y3000 drink retains the core essence of the typical Coca-Cola taste but with a subtle hint.

The company initially gathered human insights to explore flavors associated with the concept of the future. They then used AI to determine flavor combinations and profiles, according to a spokesperson.

Meanwhile, for developing the product’s packaging, which has a Y2K aesthetic with playful bubbles…