Coach Unveils Its First Dedicated Sub-Brand Store — Retail Bum

Coach has unveiled a pop-up store experience to showcase its newly launched sub-brand, Coachtopia, in SoHo, New York.

This immersive space, which aims to embody the label’s strong dedication to circular fashion principles, has been cleverly designed using architectural elements, and it offers an immersive interior to spotlight the brand and its essence.

The launch of the inaugural pop-up store marks Coach’s latest step to cater to the preferences of Gen Z shoppers, who are known to value circular offerings and brands that positively contribute to climate action.

Coachtopia’s concept was first revealed by the Manhattan-based brand earlier this year. Now, the conceptual vision has come to life in the physical realm at the SoHo location, where Upcrushed Leather and Coach scrap leather have been ingeniously employed to craft patchwork seating and eye-catching signage throughout the space.

Within the store, consumers will find pieces from the latest Coachtopia collection, thoughtfully curated to highlight the use of upcycled materials. These innovative designs not only exude style but also carry Coach’s assurance of a remarkable 67% lower carbon footprint, making them environmentally conscious choices, according to Coach.