Coach Sales Drop 44 Pct Following Viral TikTok Video

Demand for Coach products slumped by 44 percent overnight after reports emerged that the handbag maker was destroying unsold merchandise.

Just 24 hours after a TikTok video revealed the company’s policy, online searches for the Coach handbags fell by 49 percent, according to global fashion marketplace Lovethesales.com, which tracks demand and sales data from more than 10…