Chipotle Launches New Rewards Perk, Gives Fans the Chance To Win Free Chipotle for a Year — Retail Bum

Quick-service-restaurant (QSR) Chipotle Mexican Grill has launched a new Chipotle Rewards perk called “Freepotle.”

The new perk gives members up to ten free food drops, such as free guacamole or queso blanco, complimentary beverages, chips, and double protein throughout 2023.

All existing Chipotle Rewards members will be automatically enrolled in “Freepotle,” while non-members can gain access to the perk if they join the Chipotle Rewards program by March 6, 2023.

“In an environment full of pricey subscription programs, we’re introducing a pass to our real food that is free to join and will provide more value to our community than ever before,” said Chief Marketing Officer Chris Brandt. “‘Freepotle’ makes Chipotle Rewards a must-join program for all Chipotle fans in 2023.”

To celebrate the launch, Chiptole is rewarding all current rewards members with their first free food drop, a side or topping of guacamole, from January 9, 2023, to January 15, 2023. Additionally, new rewards members who enroll before March 6, 2023, will get a free side or topping of guacamole dropped into their account.

Chipotle is also giving fans a chance to win free Chipotle (in-store and digital orders) for an entire year at all restaurants in the U.S. and Canada if they register for the draw before January 15, 2023. Fans can enter once a day during this time. The QSR is planning to give away a total of 3,100 “free Chipotle For A Year” prizes.

But there’s more. Chipotle is also introducing a new “Freepotle” Prize Wheel on TikTok Live and Instagram Live during the same week where fans can enter for a chance to win by watching Chipotle’s TikTok Live or Instagram Live and commenting “Freepotle” on either of the live videos. Chipotle will then randomly choose one commenter from each platform and spin the wheel once for them. If it does not land on the silver burrito denoting “Free Chipotle For A Year,” the host will move on to the next commenter and continue this sequence until a pair of participants win the prize.

Photo credit: Chipotle

Originally published at https://retailbum.com on January 10, 2023.