Chanel Searches Skyrocket 300% Following Sofia Richie’s Wedding, Lyst Reports — Retail Bum

Sofia Richie and Elliot Grainge’s wedding was a spectacle that celebrated their love and sparked interest in Richie’s fashion choices.

The daughter of famed singer Lionel Richie, a model and fashion icon in her own right, turned heads with not one but three Chanel wedding dresses on her big day. Her choice of attire was a nod to her chic and elegant sense of style that fashion enthusiasts have always admired.

However, it wasn’t just her dresses that caught the public’s attention but also the viral moment she created for the French luxury house, resulting in a spike in online searches for the fashion brand following the wedding.

According to Lyst, an online fashion platform that tracks the latest fashion trends, searches for “Chanel” increased by a stunning 300% following the wedding. The numbers indicate that the prominent displays of fashion on the wedding day brought fresh attention to the brand name and increased interest in specific products such as “Chanel Slingbacks,” which saw a 40% spike in online searches.