Chanel Responds To TikTok Controversy Surrounding Its Limited Edition Advent Calendar

After a TikTok user, Elise Harmon, uploaded a video of herself unboxing the $825 limited-edition Chanel advent calendar, fellow TikTok users took it to the comments section to express just how they felt about it. After endless comments bashing the designer label, Chanel, has finally responded.

“This controversy is a bit of a shame because it was not what Chanel intended. Chanel thought it would please some of its customers by offering this type of product. Evidently, we see that you have to be careful and therefore, in the future, we will certainly be much more cautious,” said Bruno Pavlovsky, president of fashion and president of Chanel SAS.

Pavlovsky noted that as a part of this year’s celebrations of the 100th anniversary of Chanel №5 perfume, the French luxury house produced the calendar in a very limited run and never anticipated negative feedback. It was also the first time Chanel had offered a calendar for sale.

The advent calendar contained 27 boxes numbered from five to 31. Each box included either a full-size perfume or makeup product or miniatures and souvenirs, all stamped with founder Gabrielle “Coco” Chanel’s lucky number.

In Harmon’s TikTok video, which gained over 14.7 million views, she expressed her disappointment over items that included stickers, a picture flip-book, a dust bag and a string bracelet with a wax seal-shaped pendant. Harmon also claimed that Chanel’s TikTok account blocked her.

The luxury brand responded with an official statement, claiming that Chanel did not take such actions as the brand is not active on the platform.

“We have never blocked access to the Chanel TikTok account to anyone because it is simply not active. It has never been activated; no content has ever been published; it has no subscribers and no subscription. The page, therefore, appears empty to anyone who visits it,” said Chanel.

Chanel then clarified that when Harmon visited Chanel’s TikTok page, she found a message indicating that she could not access this account, just like anyone else on the network.

All in all, despite the major backlash of the item, Chanel did list every item featured in the advent calendar on its website. So, who’s the joke on, really? The team that thought it was okay to price Chanel logo keyboard stickers for $825? Or the person that thought it was okay to purchase them and then create a video bashing the brand?

Originally published at https://retailbum.com on December 7, 2021.