Casetify Launches New Retail Concept in Osaka — Retail Bum

Personalized technology accessories company Casetify plans to open 100 new stores by 2025.

Casetify’s expansion plans entail a significant increase from its existing 28 stores, all currently located in the Asia-Pacific region. This expansion will see the opening of 20 new stores in the United States, while the remaining 80 will be strategically distributed across diverse international markets.

Simultaneously, Casetify is introducing a new retail concept with the opening of its Osaka store in Japan this week.

The Osaka store will operate as the flagship location in Japan, showcasing the country’s unique artistic styles and interests. Architect André Fu is said to have overseen the design of the Osaka store, incorporating striking floor-to-ceiling Japanese lanterns and cylindrical shoji screens.

While the flagship location will focus on catering to local tastes, the rest of the planned stores will serve as Casetify Studios, where customers can have products customized on-site. They can choose from diverse designs and color swatches to craft personalized products according to their preferences. This immersive retail environment will enable customers to interact physically with the products, bridging the gap between online and real-life experiences.