Bloomingdale’s Amplifies Its Buying And Curation Strategy

American luxury department store chain, Bloomingdale’s, has teamed up with B2B commerce and discovery platform, NuORDER, to reinvigorate its buying and curation process.

Through the partnership, NuORDER helped digitize the buying processes by enabling brands to engage with buyers digitally and in real-time. This, in turn, helped improve efficiency by reducing the time spent writing orders and preparing for style-out reviews for buying teams.

“With Bloomie’s, we wanted to offer the best of Bloomingdale’s with a curated lens. NuORDER by Lightspeed gave us the ability to curate with precision for the Bloomie’s assortment, which is a very different environment and footprint. In order to achieve the desired experience, we needed to make sure we have volume in all styles, without duplication,” said Denise Magid, executive vice president and general merchandise manager of RTW, Center Core, Outlets & Concessions at Bloomingdale’s.

Bloomingdale’s implemented its partnership with NuORDER to improve the curation strategy for its smaller store concept, Bloomie’s.

“In the current remote working environment, the ability to visualize the buy on our platform allowed them to capitalize on white space opportunities and eliminate highly manual processes,” said Olivia Skuza, Co-founder of NuORDER and General Manager, NuORDER by Lightspeed.

The move to partner with NuORDER is part of the retailer’s effort to innovate its customer experience and reinvigorate its business as it looks to keep pace with the fast-changing retail industry.

Plans to implement NuORDER across its other retail properties, such as its main luxury department store, has yet to be revealed.

Bloomingdale’s To Experiment With Small-Format Stores Dubbed ‘Bloomies’

Originally published at https://retailbum.com on December 10, 2021.

--

--

--

Retail News and Analysis

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

SEO Toolkit 101

Choosing the Right B2C Mobile Messaging Platform

Meet Our Team: Timothy Smith

Making Room For Purposely Tiny Podcasts

How I Used One Twitter Reply To Get 99 Newsletter Subscribers In A Day

Realistic Tip for Organically Growing Your Instagram and Tik Tok Page

Social media. Photo credit: obi onyeador via unsplash

6 Awesome E-commerce Lead Generation Campaigns

Partnership Announcement: TYPY

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Retail Bum

Retail Bum

Retail News and Analysis

More from Medium

Dain Leaders Participates as Vice Chairman of “NFT SEOUL 2022” at the inaugural general meeting of…

From Nightclub Hostess to Union Director: Yun-Yun Hu’s Social Experiment

Why We Should Teach More Digital Creativity

ATTA: THE LEADING ENTERTAINMENT METAVERSE CREATOR