Blackpink’s Rosé Becomes the New Face for Tiffany’s New ‘Lock’ Campaign — Retail Bum

Korean-New Zealand singer and dancer Roseanne Park, better known as Rosé, has become the new face of Tiffany’s Lock collection less than a year after she became a brand ambassador for the luxury brand.

The Lock campaign highlights designs that go beyond bracelets, featuring earrings, rings, and necklaces. Some Lock styles include one- and two-finger rings, pendants, and hoop earrings, available in new precious metal options such as rose gold.

The collection made its debut back in August 2022, and its launch marked the brand’s first true gender-neutral offering.

Since its launch, Tiffany & Co. has queued up celebrities such as Justin Bieber and Pharrell Williams and even models Miranda Kerr and Jasmine Tookes to drum up excitement on social media.

The collection will make its way to stores this month, with prices ranging from $4,800 to $20,000.

Photo credit: Tiffany & Co.

Originally published at https://retailbum.com on January 3, 2023.