Blackhawk Network Teams Up With IKEA US To Offer Gift Cards — Retail Bum

Payments solutions company Blackhawk Network and IKEA U.S. are making it easier for shoppers to buy gifts this holiday season.

The two companies are enabling shoppers to purchase IKEA gift cards on GiftCards.com, GiftCardMall.com and other select stores and retailers across the country.

“We’re excited to be able to provide an easier and more convenient way to make IKEA gift cards accessible to many people,” said John Schafer, IKEA business leader. “This is just the beginning of creating a better way for customers to shop and engage with us both within and outside the four walls of our stores. Our partnership with Blackhawk will allow us to expand our reach in markets where we may not have a physical location and drive traffic online. It’s great to launch this program during the holiday season where so many of our customers are creating a better life at home for their family and friends.”

The launch of the offering follows significant consumer demand, with the global gift card market expected to reach $1.6 trillion by 2027, according to the Gift Cards Global Market Report 2022.

“Gift cards are consistently one of the most popular holiday gifts every year, but they are particularly appealing to shoppers this year as an economically resilient option that allows gift-givers the flexibility to load whatever funds fit their budget,” said Brett Narlinger, head of global commerce, Blackhawk Network.

“Now is a crucial time for brands to have a robust gift card program that offers a streamlined experience and maximizes visibility. We’re thrilled to be able to bring IKEA gift cards to Blackhawk’s distribution partners as yet another in-demand option for shoppers just in time for the holidays.”

This holiday season, Blackhawk Network expects shoppers to spend at least 46% of their holiday budget on gift cards, driving an 18% increase in gift card spending compared to the previous year.

IKEA gift cards are available now in increments of $5–$1,000 and can be redeemed online or in stores across the country.

Originally published at https://retailbum.com on December 15, 2022.