BigCommerce Launches TikTok Advertising Coupon Program

Open SaaS eCommerce platform, BigCommerce, has announced a new advertising coupon program with social media platform, TikTok, to encourage merchants to explore TikTok’s suite of ad solutions.

Through the offering, qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.

“With over 1B monthly users, TikTok is a massive social entertainment platform, and this offers an opportunity for merchants to build their business and brand by surfacing their products where their shoppers already are,” said Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce.

“By supporting merchants with low-cost, low-risk opportunities to advertise on TikTok, BigCommerce is giving them a powerful incentive to experiment with a leading channel and unleash their creative side to better reach and engage with new and existing customers and drive growth for their businesses.”

Merchants can directly access the TikTok For Business app via the BigCommerce Channel Manager and begin producing ad campaigns. TikTok’s easy-to-create video ads can unlock revenue by helping merchants reach new consumers, maximizing return on ad spend (ROAS) and building brand presence.

“The shopping experience on TikTok is all about discovery — we’ve seen businesses of all sizes use our platform as a creative outlet to engage new audiences and ultimately drive sales,” said Melissa Yang, head of ecosystem partnerships at TikTok.

TikTok Shopping is currently in beta in select countries. BigCommerce plans to expand the program into additional markets in 2022.

Originally published at https://retailbum.com on November 4, 2021.