Ben & Jerry’s Launches Oatmeal Cookie Flavor — Retail Bum

Vermont-based Ben & Jerry’s has created an entirely new concoction called Oatmeal Dream Pie to replace its popular Oatmeal Cookie Chunk.

The new flavor, which has been made in collaboration with an allergy-friendly food company, Partake, is a certified vegan, gluten-free, non-dairy frozen dessert that features marshmallow swirls.

“Foodie fans can rejoice this new version of our nostalgic offering,” said Chris Rivard, who helped shepherd the project with Partake. “We’re thrilled to partner with high-end suppliers who provide the incredible chunks and swirls fans expect from Ben & Jerry’s, and this flavor truly delivers.”

The move to partner with Partake follows Ben & Jerry’s efforts to offer up flavors for everyone and its commitment to supporting Black-owned and women-owned businesses.

“The chance to work with Ben & Jerry’s is an Oatmeal Dream come true,” said Denise Woodard, the founder and CEO of Partake. “As fellow champions of inclusivity and good food doing good, Ben & Jerry’s has long been on at the top of our list to partner. We are thrilled to join them in freezers across America by providing our one-of-a-kind oatmeal cookies,” added Woodard.

The flavor will be a full-time addition to Ben & Jerry’s Non-Dairy offerings and will be featured across the United States in pints selling from $5.99 to $6.49.

Photo credit: Ben & Jerry’s

Originally published at https://retailbum.com on January 11, 2023.