Bella Hadid Becomes Charlotte Tilbury’s Latest Beauty Muse — Retail Bum

Beauty brand Charlotte Tilbury is making supermodel Bella Hadid its latest beauty muse with an ambassadorship appointment.

“Darlings, I am so thrilled to announce that the world-famous supermodel Bella Hadid is my new! Beauty Muse! Bella truly understands the power of makeup, and together we want to inspire everyone around the world to unlock confidence and make their beauty dreams come true,” said Charlotte Tilbury, founder of the namesake brand.

The team-up comes on the heels of the brand’s 10th anniversary. According to the company, it will entail product and digital beauty innovations, campaigns, original content creation, and global brand moments.

“I have admired Charlotte for years; she is a true creative force and we both share a passion for empowering confidence and creating a meaningful beauty community,” said Hadid.

“I’ve always been genuinely obsessed with all of Charlotte’s innovations, they are so easy to use and have the most incredible results. It’s so important for me to be able to trust my makeup, and I know the quality and technology of Charlotte’s formulas means that I can look and feel my most confident self, from red carpets to fashion shows, to shoots.”

Hadid joins a roster of Charlotte Tilbury ambassadors, including actresses Lily James, Michaela Jaé, Phoebe Dynevor, and supermodels Kate Moss, Jourdan Dunn, and Twiggy.

Photo credit: Charlotte Tilbury

Originally published at https://retailbum.com on March 3, 2023.