Beauty Brand IL Makiage Digs Deep Into Personalization, Acquires AI Startup Voyage81

Beauty company, IL MAKIAGE, has acquired an AI-based computational imaging startup, Voyage81, to further its authority within the beauty and wellness category. The deal marks the company’s second technology acquisition in the last 24 months.

Through its acquisition, IL MAKIAGE will utilize Voyage81’s patented hyperspectral imaging systems to further enhance its machine learning capabilities and amplify its product offerings.

Voyage81’s patented software brings hyperspectral imaging capabilities to smartphones. The software works by extracting more than 30 channels of hyperspectral information from RGB images taken with existing smartphone cameras. The technology allows for mapping and analysis of skin and hair features, detecting facial blood flow, and creating melanin and hemoglobin maps — all from a simple smartphone camera photo. Combined with IL MAKIAGE’s current AI algorithms, the technology will enable customers to scan their facial features and select the right beauty products.

“For the past two years, we have been searching for computational imaging solutions that can work in beauty and wellness to further advance our existing AI capabilities. I have met dozens of computer vision startups but could not find a technology that can fit our industry and was strong enough to fulfill our goals. Bringing on Voyage81’s patented technology and exceptional team to our tech and data science departments is a huge win for our company’s future, our users, and the industry at-large,” said IL MAKIAGE CEO Oran Holtzman in a statement.

According to IL MAKIAGE, Voyage81 is also currently developing a hardware-based solution that will significantly enhance photos taken in low-light conditions.

Originally published at https://retailbum.com on August 13, 2021.

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