Bath & Body Works Expands Offerings with New Laundry Care Collection — Retail Bum

Bath & Body Works is set to broaden its product offerings this fall with the introduction of its inaugural fabric care collection.

The New Albany-based retailer’s decision to launch a new product line comes in response to customer demand, with many expressing a desire for options that incorporate the retailer’s fragrances into their laundry routines.

Julie Rosen, the president of Bath & Body Works, expressed enthusiasm about meeting customers’ needs, stating, “Knowing our customers love to experience their favorite fragrances in a multitude of ways, we’re excited to leverage our core strengths and competitive advantage in fragrance and innovation to venture into this exciting new category.”

In an effort to engage its loyal customer base, the company is incentivizing participation in its loyalty program by granting members the privilege of selecting their preferred scents to be featured in the new collection ahead of others.

Until May 29, 2023, members of the My Bath & Body Works loyalty program can vote for their preferred fragrance from a selection of 14 scents. The winning fragrances will be introduced into the upcoming fabric care category later this year.