BARK Appoints Chief Financial Officer — Retail Bum

Petcare company BARK has appointed Zahir Ibrahim as its chief financial officer (CFO).

Ibrahim brings nearly three decades of financial leadership experience at public and private companies, having scaled several high-growth and direct-to-consumer (DTC) brands.

“The addition of Zahir to our highly-talented leadership team is an important milestone as we continue to scale our business and build on our position as the world’s most dog-centric company,” said Matt Meeker, BARK’s co-founder, executive chairman, and chief executive officer.

“Zahir’s experience driving business performance at public and private companies and deep familiarity with consumer brands across digital and retail channels will be exceptionally beneficial as we accelerate our path to profitability and deliver value to all of our stakeholders. We welcome Zahir, and his beloved Golden Retriever, Oscar, to BARK.”

Before joining BARK, Ibrahim most recently served as the CFO and chief administrative officer for Do Good Foods, a startup focused on upcycling surplus grocery food into nutritious animal feed.

Before Do Good Foods LLC, Ibrahim was the CFO at the healthy snacks company KIND. And before KIND, Ibrahim served as CFO at natural and organic food company Annie’s. Ibrahim has previously also held various roles at Molson Coors Brewing Company.

“I am incredibly excited to join BARK as it continues to expand into compelling new areas like food and consumables while remaining true to its mission of making all dogs happy,” said Ibrahim.

“BARK places the unique needs of its customers at the forefront of its strategy, while its data-driven approach enables it to scale efficiently and responsibly. As an enthusiastic dog lover, I look forward to working with Matt and the team to drive the business towards sustainable profitability.”

Ibrahim’s appointment is effective immediately, and he will report to Meeker.

Originally published at https://retailbum.com on January 4, 2023.