Banana Republic Debuts Homeware Collection — Retail Bum

Banana Republic is looking to establish itself as a lifestyle brand with the introduction of BR Home, a collection of meticulously crafted home goods made by skilled artisans and craftspeople from around the world.

“Our expanded Home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, president and CEO of Banana Republic. “Banana Republic is a destination for discovery, adventure and imagination.”

The spring collection includes premium bedding, rugs, pillows, and decor pieces made using high-quality materials and natural fabrics in earthy tones that create an inviting space.

“Discovery and self-expression are an integral part of our customers’ lives at home, work and away,” said Aaron Rose, head of commerce and experience for Banana Republic. “We know our customers care deeply about great style, design, and quality in all aspects of their lives, and we are excited for BR Home to be a central part of their personal lifestyle.”

The move to expand its home category builds upon the success of its previous launch, ART, a collection of exclusive works from artists and photographers released last fall.

The BR Home collection is now available online and in select stores across the United States, with prices ranging from $40 for washed cotton pillowcase sets to $7,550 for luxurious handwoven oversized rugs crafted in the Atlas Mountains of Morocco.

Photo credit: Banana Republic

Originally published at https://retailbum.com on April 4, 2023.