Authentic Brands Acquires Stake In David Beckham’s Brand Management Company

Authentic Brands Group has signed a new deal to co-own and oversee David Beckham’s global brand management company.

While the deal’s financial terms were not disclosed, sources suggest that the company spent $269 million for a 55% stake in Beckham’s DB Ventures.

The brand management company handles endorsement deals with luxury labels such as Tudor watches and Haig whiskey for the football star.

“David and his team have built an enterprise that spans sports, entertainment, lifestyle and luxury, and we see significant opportunities to scale his brand and expand it into new verticals,” said Jamie Salter, founder, chairman and CEO of Authentic Brands.

Under the terms of the deal, Beckham will become a shareholder in Authentic Brands, the parent company of brands such as Forever 21 and Barneys New York. Meanwhile, Authentic Brands will open its European headquarters in DB Ventures’ London offices. The deal also makes Authentic Brands the largest shareholder in Beckham’s production company, Studio 99, which was founded in 2019.

The acquisition comes less than three months after Authentic Brands sold a 25% stake in its business to CVC Capital Partners and HPS Investment Partners and put off its plans to go public.

The company is also in the process of acquiring Reebok for $2.5 billion, a deal that is expected to close by the end of this quarter.

Read More

Aditya Birla Inks Deal With Authentic Brands Group To Distribute Reebok in India