Australian Regulator Turns Up the Heat on Social Media Influencers — Retail Bum

Retail Bum
2 min readJan 27, 2023

Australian competition regulator plans to scrutinize influencer posts on social media platforms to assess whether they are disclosing their brand affiliations or not.

Individuals or platforms that are found to be violating the laws could face a potential fine of up to $1.78 million.

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