Athleta Teams Up With Alicia Keys To Drive Awareness Toward Women’s Well-Being
Lifestyle brand, Athleta, has partnered up with musician and actress, Alicia Keys, to drive awareness to women’s well-being through a new Athleta x Alicia Keys collection.
Keys, who is a vocal advocate for women’s empowerment, will join Athleta’s Power of She Fund grant program as a mentor and advisor and will engage with Athleta’s digital community, AthletaWell, which aims to support women’s well-being.
“Alicia has made a powerful commitment to well-being and we are thrilled to welcome her to Athleta’s community of empowered women,” said Mary Beth Laughton, president and chief executive officer of Athleta.
“As we work toward our goal of reaching $2B in net sales in 2023, part of our growth strategy is constantly listening to our customers’ needs. With the recent launch of our digital community, AthletaWell, we created a space where women can connect with each other around topics of well-being, health and purpose. With a values-driven partnership like this one with Alicia, we are ideally positioned to continue to meet our customer’s needs in the well-being space and support her across all aspects of her life.”
To honor International Women’s Day on March 8th, 2022, Keys and Athleta will release the first series of the Athleta x Alicia Keys collection. The collection is expected to feature consciously inclusive designs that give women the freedom to move, breathe and feel empowered by their own bodies. It will be available in sizes XXS-3X online and in-store at Athleta.
“I was drawn to Athleta because we both want to encourage women to discover, accept and OWN their power,” said Keys.
“We’re all about the uniqueness of women, body positivity and creating a lifestyle that showcases our immeasurable power within. It’s time to thrive — not just to survive — and my hope is that these offerings are another outlet for you to amplify your personal power, your possibility, and feel comfortable in your own skin.”