Are We Still Doing Influencer Trips in 2023? What Brands Can Learn From Tarte Cosmetics’ Mistake — Retail Bum

In the world of beauty and influencer marketing, Tarte Cosmetics’ recent influencer trip to Dubai is all the rage right now.

If you haven’t heard, Tarte Cosmetics reportedly flew out an undisclosed number of influencers first class to an off-the-grid resort in Dubai. On the two-day trip, each influencer was given their own private villa jam-packed with goodies, ranging from all kinds of products from the Tarte collection to clothes and jewelry from participating brands.

From a brand and marketing perspective, the trip sounds like an absolute dream and one for the making. It’s the trip that thousands upon thousands will be talking about, especially with the influencer roster lineup, which includes TikTok stars Alix Earle, Monet McMichael and Meredith Duxbury.

Before the trip even began, these influencers started talking about it, quickly creating a buzz.

“Wasn’t Alix Earle just doing a get-ready with me (GRWM) for her first day of class and now she’s on a first-class flight to Dubai for Tarte Cosmetics?!”

What Gen Z has to say about it

While the majority of people have expressed happiness for the opportunities these…