Apple Launches Online Store in Vietnam — Retail Bum

Apple is expanding its business operations in Vietnam, a rapidly growing overseas iPhone market, by launching its online Apple Store in the country.

In the South Asian country, consumers can now shop for Apple products directly through the website and receive doorstep delivery. They can also access online consultations with experts to make well-informed purchasing decisions and personalize specific orders using interactive tools like the Apple Watch Studio.

In addition, customers will have the option to customize their iPad, AirTag, AirPods, and Apple Pencil by adding personalized text, numbers, and emojis.

Along with the launch of its retail website, Apple is also introducing its trade-in program, allowing customers to trade in their old devices for credit toward new purchases. Furthermore, a financing option is available for various products, offering up to 24 months of installment payments through a Vietnam-based digital wallet called MoMo.

“Customers are always at the center of everything we do, and we’re thrilled to bring the Apple Store online to Vietnam,” Deirdre O’Brien, Apple’s senior vice president of retail, said in a statement.

“With today’s expansion, we’re proud to offer customers an incredible new way to discover and shop for our amazing…