Member-only story
Angelina Jolie Collaborates With Chloé for Inaugural Apparel Collection — Retail Bum
Atelier Jolie, the purpose-driven sustainable fashion label recently launched by actress Angelina Jolie, has announced its first inaugural collaboration with French fashion house Chloé.
Jolie and Chloé’s Creative Director, Gabriela Hearst, will co-design the collection, highlighting both brands’ shared dedication to enhancing social and environmental sustainability through increased transparency and accountability.
“From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it,” Hearst said. “It is a way to elevate others through the beauty of garment-making and her deep respect for the environment.”
The collection will leverage Chloé’s global network of artisans while incorporating Atelier Jolie’s founding principles of ethical and sustainable practices. It will feature a higher proportion of environmentally-friendly materials compared to any of its previous collections.
The ready-to-wear women’s capsule collection will embody “modern femininity” and celebrate genuine connections among women, primarily concentrating on eveningwear…