Ambari Beauty Sees Growth After Partnership With Kourtney Kardashian

Luxury skincare brand, Ambari Beauty, closed out its first year with an 80% growth in its online direct-to-consumer ( DTC) sales volume. The brand attributed its growth to a partnership with lifestyle brand, Poosh, which is owned by reality star Kourtney Kardashian.

“Since partnering with Poosh, we’ve seen a dramatic increase in product requests from new customers and have attracted a lot of media attention,” said Ambari CEO and founder Nisha Grewal.

“We are thrilled that our line is resonating with American consumers and are excited to expand Ambari internationally in 2022.”

Ambari Beauty launched in the middle of the COVID-19 pandemic but was almost immediately picked up by top luxury retailers such as Bergdorf Goodman and Neiman Marcus in the U.S. market. Later in September 2021, the brand partnered with Poosh, which played an instrumental role in promoting the brand’s proprietary formula through online and social content efforts.

Starting January 2022, Ambari Beauty will be partnering with Saks Fifth Avenue and will be rolling out several new products, as it looks to grow its retail distribution internationally beginning in Q1 2022.

Originally published at https://retailbum.com on December 16, 2021.