Amazon To Introduce ChatGPT-Style Search on Its Marketplace — Retail Bum

Amazon is planning to revamp the search capabilities on its marketplace by offering a ChatGPT-like experience to its users, following efforts by competitors, including Google and Microsoft.

The company’s ambitions were revealed in recent job postings for software engineering roles, highlighting that it is “reimagining Amazon Search with an interactive conversational experience” to give users personalized suggestions when they ask questions or want to compare products.

“We’re looking for the best and brightest across Amazon to help us realize and deliver this vision to our customers right away,” the company said in the listing posted on its job board. “This will be a once-in-a-generation transformation for Search.”

In a job posting for another role, the company highlighted its new AI-first initiative seeks to “re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques.”

Amazon’s efforts to use generative AI to improve its search capabilities hold the potential to change how most consumers shop for products online. According to a survey by Jungle Scout, an Amazon seller software solution provider, more than half go U.S. consumers start their product searches on Amazon’s website…