Amazon Has A New Eco-Friendly Approach to Delivering Your Orders — Retail Bum

Deliveries are reaching doorsteps across the United States without any extra packaging, implying that items like your fresh computer or sophisticated surround sound speakers might seem as if they were plucked directly from a warehouse shelf and brought to your doorstep.

This transition is the latest step Amazon is taking to overhaul its delivery protocols — a change that Chief Executive Andy Jassy hopes will strike a chord with customers who are dissuaded by the sheer number of Amazon-branded boxes they receive and discard on a weekly basis.

The company has been revamping its logistical network for the past year, which has been giving it quicker and more efficient delivery outcomes. The scaling down or removal of packaging has gained heightened importance for Amazon, playing a pivotal role in maintaining its leadership position, reducing costs, and attaining its goals related to environmental impact.

Leveraging Tech to Cut Excess Packaging

Approximately 11% of the items dispatched by the company presently reach their destinations devoid of supplementary packaging, a concept referred to by the company as “ships in own container,” according to Amazon’s statement. Generally, customers are afforded the option to…