Adore Me Expands Reach with Walmart Partnership, Offering Affordable Lingerie Line — Retail Bum

Adore Me, a B Corp lingerie brand renowned for its vibrant collections and inclusive range of sizes, is expanding its reach to a wider audience with its latest partnership with Walmart.

The brand’s latest Spring 2023 collection, which offers a range of colors and includes three bra styles, is being made available in 1,900 Walmart stores and online.

The launch of the collection builds on the existing partnership between the two companies, which began in September 2021, when Adore Me launched an exclusive lingerie line for Walmart called “Adored by Adore Me.”

Caroline Levy, the chief marketing officer of Walmart, stated that the exclusive lingerie line was created to meet the preferences of Walmart’s customers, who requested more structured bras and bralettes. It is also significantly more affordable than Adore Me’s typical offerings, with prices around $12 to $20 instead of $40 to $60.

Since its inception over a decade ago, Adore Me has undergone an incredible transformation journey. The company first launched its business as a direct-to-consumer (DTC) brand that exclusively operated online. Since then, it has expanded its business to include multiple brick-and-mortar stores in malls across the eastern and southern regions of the United States. Furthermore, Adore Me has delved into live shopping, hosting events that have garnered an average of 70,000 viewers.

In January 2023, Victoria’s Secret acquired Adore Me for an undisclosed sum after the company recorded $250 million in profits during the 2022 fiscal year.

Photo credit: Adore Me

Originally published at https://retailbum.com on May 4, 2023.