Adidas Launches New Label to Recoup Losses from Yeezy Breakup — Retail Bum

German sportswear giant adidas has launched its first new label in 50 years called adidas Sportswear.

The launch of the product line follows adidas’ decision to revoke its deal with Yeezy after founder Ye posted antisemitic comments on Twitter. The decision came at a hefty cost, resulting in a $246.5 million hit to the company’s profit…