ABG Signs New Licensing and Operations Partner for Ted Baker, CEO Steps Down — Retail Bum

Authentic Brands has partnered with two companies to oversee licensing and operations for its Ted Baker brand.

Under the terms of the deal, manufacturing and sourcing platform PDS Group will handle core licensing and operations through a U.K.-based subsidiary that will serve as a global hub for the newly formed Ted Baker Design Group (TDG).

The company will also oversee design and merchandising and manage global distribution partners and wholesale accounts in the U.K. and Europe.

Meanwhile, AARC will operate Ted Baker’s 120-plus retail stores and concessions and run the brand’s eCommerce operations in Europe.

With the new partnerships in place, the brand’s CEO Rachel Osborne will be stepping down from her role, Authentic Brands Group noted.

“On behalf of myself, Marc, Peter and Helen, I would like to thank all our colleagues at Ted Baker for their enduring support and commitment during our tenure at the business,” Osborne said.

“Ted Baker remains an iconic name with global brand recognition and we feel privileged to have helped the business through this transition period. We’re glad to be leaving the business in good hands with a committed group of leaders at Authentic, PDS and AARC, and we’ll do everything in our power to set these new partnerships up for the greatest success.”

Photo credit: Ted Baker

Originally published at https://retailbum.com on May 1, 2023.