Denim maker True Religion is rolling out a new loyalty program called True Fam this spring season. The launch of the program, which has been developed to reward the brand’s most loyal shoppers with personalized experiences, event access and additional savings, marks an effort to increase customer value and retention…

Snapchat is bringing its augmented reality (AR) capabilities to large enterprise firms with the promise of helping them acquire more customers. The social media platform’s AR capabilities are today widely accessible through Lenses and Filters, with more than 250 million users leveraging them on a daily basis. Since January 2021…

FFrench luxury jewelry brand Messika has unveiled its 2023 campaign, featuring two of the biggest names in fashion and entertainment, Kendall Jenner and Alton Mason. The campaign, shot in the middle of the American desert, is inspired by the world of American cinema and vintage cars. Valérie Messika, the brand’s…

Kering saw its carbon dioxide emissions hit 2.4 million metric tons last year, a 12% increase from 2021, as the company saw its sales rise by 15% during the period. The increase in carbon footprint has prompted the brand to decouple its growth ambitions from environmental impact as performing a…

The European Commission has proposed new rules that may soon require companies to back up their eco-friendly claims. The new rules, if passed, would regulate labels such as “natural,” “climate neutral,” and “recycled content,” which brands often use on their product packaging to appear more sustainable. It would require brands…

EBay has promoted Eve Williams to the position of vice president and general manager of its U.K. business, the company announced. Williams, who was hired as the company’s marketing chief in December 2020, is credited with carrying out several turnkey initiatives, such as launching the brand platform “The eBay Way”…

Energy nutrition brand AminoLean has teamed up with TikTok influencer Alix Earle to launch a limited-edition flavor for its popular line of pre-workout powders and energy drinks called Berry Alixir. RSP Nutrition, the company that produces AminoLean, noted that they began working with Earle back in October 2022 and instantly…

Levi’s has teamed up with digital fashion studio Lalaland.ai to build and test customized AI-generated models to sustainably increase the number and diversity of models available for the company’s products. Today, when customers shop on Levi.com or through the company’s app, there is generally one model for each product. That…

Starbucks is bringing its Oleato coffee line to the United States a month after launching it across 24 locations in Italy. The company’s plan to introduce Oleato, which means “with oil” in Italian, was the brainchild of former CEO Howard Schultz, who traveled to Italy during the summer and observed…